Livestorm Partner | Maximize the ROI of your B2B webinars

Our Partners

Transform your online events into revenue drivers

Structure your B2B events to align your teams and boost sales performance. As a Livestorm partner, Make the Grade supports your marketing and sales teams in integrating, structuring, and leveraging the platform at the heart of your HubSpot CRM. Don't let your event data sit in a silo. We help B2B companies transform their webinars, demos, and roundtables into measurable levers for lead, opportunity, and revenue acquisition, within a data-driven RevOps logic.

Talk to a Livestorm expert Visit Livestorm's website

Livestorm Partner Agency

Why integrate Livestorm with HubSpot for your B2B webinars ?

Integrated with HubSpot, Livestorm centralizes your data to automate sales follow-ups and prove the ROI of your B2B webinars.

Event Data Centralization

All registration, participation, and engagement data is automatically synchronized in HubSpot (contacts, activities, marketing events).

Marketing and Sales Automation

Trigger HubSpot workflows based on real behaviors: registration, attendance, absence, or replay viewing.

ROI Monitoring and Attribution

Precisely measure the impact of your webinars and events on lead generation, opportunities, and revenue.

Demo

Discover the power of the Livestorm x HubSpot duo

Would you like to see in real-time how to connect Livestorm to HubSpot and run your webinars ?

We offer a contextualized demo focused on your B2B challenges: lead generation, sales enablement, ABM, and RevOps management.

This demo allows you to :

Understand key Livestorm features
Visualize its native integration within HubSpot
Identify prerequisites and best practices for successful implementation

Request a Livestorm demo

Our Support

What Make the Grade implements with Livestorm

At Make the Grade, we don't just connect two APIs. We have supported many B2B teams in structuring their event systems with HubSpot to guarantee data reliability, sales adoption, and clear ROI monitoring.

Livestorm ↔ HubSpot Setup and Integration

Automatic synchronization of registrants and participation to ensure reliable and centralized data reporting in your CRM.

Registration & Participation Journeys

Creation of optimized confirmation and reminder scenarios aimed at maximizing attendance rates and smoothing the user experience.

HubSpot Data and Property Mapping

Structuring properties and mapping interactions (duration, questions, votes) to transform every event signal into actionable data.

Post-Event Activation

Behavioral segmentation and triggering of automated workflows to personalize your follow-ups and accelerate sales qualification.

Event Performance Monitoring

Defining key indicators and ROI analysis to measure the real impact of your webinars on your sales pipeline.

Team Adoption Support

Training and sharing best practices to ensure high-performing and sustainable use of the system by your employees.

Use cases

When does Livestorm add value ?

Make the Grade helps B2B companies transform their webinars and events into growth levers.

We integrate these scenarios into your sales cycle and HubSpot portal to make them profitable assets.

Use cases :

Lead generation and qualification via engaging webinar formats
Sales pipeline acceleration and ABM (strategic accounts, private demos)
Customer loyalty and expansion (onboarding, upsell sessions, communities)
Structuring automated registration and follow-up workflows
RevOps management and ROI measurement per event (cost per lead, revenue generated)
Leveraging CRM data to enrich scoring and segmentation
Optimizing participant experience to maximize brand impact

Why choose Make the Grade as your Livestorm integrator?

Entrusting your event stack to Make the Grade means choosing a partner capable of linking your events to your revenue, not just marketing metrics.

HubSpot Elite Partner: The highest level of CRM expertise.
RevOps Approach: We think "Revenue" and "Process" before thinking "Tool".
Technical Expertise: Mastery of APIs, custom objects, and advanced reporting.
User Adoption: We ensure your Sales, Marketing, and Communication teams actually use the data provided by Livestorm.

Schedule a free Livestorm audit

FAQ

Livestorm, HubSpot & lead generation

Is the integration between Livestorm and HubSpot native ?

Yes, Livestorm offers a powerful native integration. However, for it to be effective, it requires fine-tuning (field mapping, sync rules) to avoid polluting your CRM and to guarantee reliable reporting.

Can we retrieve history from our past events ?

This depends on the configuration. The integration synchronizes future and ongoing events. For history, a data migration via import may be necessary to enrich your CRM.

Does this replace the HubSpot Marketing Events module ?

Livestorm connects to it ! Livestorm data can feed HubSpot's "Marketing Events" object, allowing you to have an aggregated view of all your events directly within the HubSpot interface.

What is the setup time for such an integration ?

A standard integration configured by us, including basic workflows and training, generally takes between 1 to 3 weeks depending on your current process complexity.

How to measure the ROI of a Livestorm webinar in HubSpot ?

By correctly structuring the integration, Livestorm data can feed the Marketing Events object and be linked to contacts, opportunities, and revenue in HubSpot. This allows for measuring the real impact on pipeline and turnover.

Our approach

Results and that's it

We test, we iterate and we're constantly on the lookout. To exceed your B2B growth targets, there's no magic formula, just method, challenge and know-how.

How do we work ?